a Conference at the leading edge of Tablet development, design and marketing.


  • Seattle, WA •
  •   Aug 15-17, 2013 •
  •   8 AM - 5 PM


Firmly planted at the confluence of all screens, Betsy Flounders Novak runs US brand ad sales and partnerships for Rovio Entertainment Ltd., one of the largest media companies in the world.

Betsy joined Rovio in 2013 with more than 20 years of experience in TV, mobile and digital advertising, Prior to Rovio, Betsy served as vice president of sales for Rhythm New Media, the leader in mobile video advertising. Prior to Rhythm, she was with Millennial Media where she built the central region sales team before moving to Los Angeles to focus on the entertainment vertical.

Betsy has extensive experience creating strategic advertising partnerships with some of the largest global brands through premium media companies such as MTV/Viacom Networks (including Nickelodeon, Comedy Central, Spike and prominent MTV gaming properties), ESPN, Oxygen Media and Time Inc.’s biggest brand, People.com.

Betsy holds a bachelors degree in economics and business administration from the University of New Hampshire Whittemore School of Business.

As Senior Vice President of Samsung Media Solutions Center America (MSCA), Curtis Sasaki oversees the development of Samsung’s media services that work with Samsung Smart TVs, smartphones, tablets and other connected devices to deliver the best apps and content to the connected consumer. In his current role, Curtis leads the Innovation Lab, a team that focuses on developing pioneering cloud services, as well as the North American Content Services team, which focuses on content partnerships and strategic partner relations. Curtis has appeared at a number of prestigious conferences as keynote/invited speaker including CES, JavaOne Conference, RIM Developers Conference, and Sun Conferences. He is the recipient of more than 7 patents for innovative technologies.

Chris Bettin oversees the visual products and services (including app development) for Major League Soccer (MLS) and all of its teams. MLS has an app named MLS Match Day -- which are available for Windows Phone and Windows 8. These apps allow fans to engage with MLS by giving them access to the latest news and highlights for their favorite teams, the ability to track a team's progress throughout the season, and much more!

Jessica Scheibach manages product strategy and development for Nordstrom’s Inspiration & Discovery group, which includes customer mobile and personalization initiatives. Between 2010 and 2012, Jessica oversaw IMDb’s award-winning iOS apps and mobile web products.

Prior to leading product development at Seattle startups Jobster and Evri from 2006 to 2010, Jessica was the Director of Customer Experience at Amazon.com. In this role, she led the Usability group and managed Amazon’s Customer Experience Bar Raiser program. In addition, she led teams responsible for Amazon’s homepage, product pages, search, and navigation. She held numerous positions at Amazon, dating back to 1997.

Tricia Bush is a senior director for Microsoft, leading the modern application development strategy and marketing initiatives for the US. Tricia is responsible for broad developer, IT Pro, and student outreach to port apps, build apps, and get them cloud-enabled on the Windows, Windows Phone, and Azure platforms. Prior to this role, Tricia led the Visual Studio business in the US and also served as a worldwide SharePoint product manager where she participated in it becoming the fastest growing product in Microsoft’s history. Before joining Microsoft, she spent many years in the ERP space, working for companies such as J.D. Edwards, PeopleSoft, and in IBM shops. When not evangelizing apps and Azure, Tricia enjoys hanging out with her family and getting her butt kicked in Halo by her two boys.

Sara Wachter-Boettcher is an independent content strategist, writer, and editor. She’s lived in both the Arizona desert and Pennsylvania Dutch country, but she’s still an Oregonian at heart. When she’s not fretting over where her husband’s academic career will make her move next, she’s helping clients design systems for flexible, adaptable, future-friendly content.

She’s the author of Content Everywhere, out now from Rosenfeld Media; the editor in chief of A List Apart, a magazine about web content, culture, and code; and a speaker at web conferences worldwide.

Michael is Head of Developer Marketing for Samsung Developers, Samsung’s developer-relations program based in the heart of Silicon Valley. A one-time developer, Michael is a frequent speaker at conferences such as CES, Mobile World Conference, IFA, Droidcon, Apps World, GDC, SXSW, TechCrunch Disrupt and more. In a previous life, Michael was a developer evangelist at HTC, and was involved at various times in development, product marketing, co-founding startups, tech show hosting, and even cruise-ship singing (don’t ask). Michael has a degree from UCLA and is thrilled to share his vision for Samsung Developers.

Josh Clark is a designer specializing in mobile design, strategy, and user experience. He's author of "Tapworthy: Designing Great iPhone Apps" (O'Reilly, 2010) and "Best iPhone Apps" (O'Reilly, 2009). Josh's agency Global Moxie offers design services, strategic consulting, and training to help creative organizations build tapworthy mobile apps and responsive websites. His clients include AOL, Time Inc, eBay, and many others.

Before the internet swallowed him up, Josh was a management consultant at Monitor Group in Cambridge, Mass, and before that, a producer of national PBS programs at Boston's WGBH. He shared his three words of Russian with Mikhail Gorbachev, strolled the ranch with Nancy Reagan, hobnobbed with Rockefellers, and wrote trivia questions for a primetime game show. In 1996, he created the uberpopular "Couch-to-5K" (C25K) running program, which has helped millions of skeptical would-be exercisers take up jogging. (His motto is the same for fitness as it is for software user experience: no pain, no pain.)

Whitney Curry is the Marketing Manager at Zillow. In this role, Whitney is responsible for all social media marketing and cross-channel brand promotions. Before taking this role, Whitney spent four years on Zillow’s in-house public relations team.

Whitney graduated from the University of Washington with a degree in communications and has served on the board of directors for the YWCA of King County since 2007.

Sarah Schmalbach is the mobile product manager for USA TODAY’s Android app and Mobile Website. She focuses on delivering clean, simple and consumable editorial experiences that utilize the benefits of mobile distribution. A former journalist and mobile product manager for Philadelphia’s two major daily newspapers, the Inquirer and Daily News, she now resides in Arlington, VA.

Ron Secrist is an experienced and visionary Digital leader with 13 years of experience in a Fortune 200 company. Exceptional leader with the ability to innovate, resolve developing problems, and lead large teams. Adds value to an enterprise by developing innovative Digital products, digital marketing campaigns, taking a data driven approach, leading cross-functional teams to implement, and ensuring business results are achieved.

Andrew Glover is a developer, author, speaker, and entrepreneur. Andrew founded Vanward Technologies in 2001 where he served as CTO and then CEO. Vanward was acquired by JNetDirect in 2005 and was re-branded as Stelligent in 2006, where he served as President. In 2008, Andrew founded Beacon50 where he served as Managing Partner. He is currently the CTO of App47.

Andrew is also the founder of the 2009 Jolt award winning easyb Behavior-Driven Development framework and am the co-author of a number of books including 2008's Jolt award winning Continuous Integration, Groovy in Action, and Java Testing Patterns. He regularly writes about software development and the software industry at thediscoblog.com and he speaks to a variety of audiences at various conferences around the globe on such topics as Mobile Development, Cloud Computing, and Agile Software Development.

Steve Drucker Steve Drucker founded his technology services and training company, Fig Leaf Software, in 1992. He is an Adobe and Sencha certified instructor as well as an Appcelerator Titanium certified developer. Steve wrote the official Fast Track to Sencha Touch instructor-led coursebook for Sencha, Inc, as well as a dozen other textbooks related to web technology. He's developed published several apps for customers on iTunes and Google Play and is currently developing a large tablet-based app for a FORTUNE 1000 medical testing firm.

Daniel Egan is a developer evangelist for Microsoft, Former MVP ASP.Net, He was formerly Microsoft regional director, past president of INETA (International .Net Association), Instructor - Cal State Fullerton

Jeremy Foster was educated in computer engineering and mathematics, gathered disparate industry experience in education, aerospace manufacturing, and insurance. With just enough and not nearly enough education and experience, he finally joined Microsoft with the goal of informing and inspiring other software developers to write code and write it right. Jeremy is the author of CSS for Windows 8 App Development. When he is not working, he is likely spending time with his wife and son, hiking and camping, sailing, scuba diving, or working on house projects. Find Jeremy online at @codefoster and codefoster.com.

DP Venkatesh has more than twenty years experience in the telecommunications industry across Wireless, Internet, and Media sectors. His roles have varied from executive management to strategic planning and business development.

As CEO of mPortal, Mr. Venkatesh oversees all aspects of strategy, sales, and marketing for mPortal. Over the past twelve years, he has led the company through its various growth stages. Prior to founding mPortal, Mr. Venkatesh was with McKinsey & Company in their Hong Kong Office as part of their global Telecommunications Practice and worked with several leading global communication providers as a strategic consultant to their Boards and Management teams. His work included development of the strategy for an Asian conglomerate to expand its telecom business into China; market rollout plans of a telecom operator in India; global strategy for a large Pan-Asian carrier; and strategy for hardware manufacturer to add a new growth business in software.

Mr. Venkatesh led the Asia Pacific Communications Industry practice for Computer Sciences Corporation (NYSE:CSC) and started CSC’s office in Asia in Hong Kong. Within 2 years, CSC’s Asia base grew rapidly to include 5 countries (Hong Kong, India, Philippines, Malaysia and Indonesia). Earlier in his career, Mr. Venkatesh held several positions in product management and marketing for Convergys (Nasdaq:CVG) in North America while working with communication providers in their BSS/OSS infrastructure needs.

Mr. Venkatesh holds an MS in Industrial Engineering and an MBA both from the University of Cincinnati, as well as a BS in Chemical Engineering from Anna University.

Major Highfield is a Mobile Product Manager for Capital One, where he leads Capital One's iPad efforts. Major has specialized in mobile product management, UI/UX and development for the last five years. During this time he launched ING DIRECT's iPhone and Android apps, including features such as Bump Money and Checkmate Remote Deposit Capture. He currently resides in the D.C. Metro area with his wife.

Mike Hines is an advocate for technology innovators focusing on mobile devices and applications, and an advocate for technology in Education that focuses on adaptive systems that match student learning needs. A founder of two companies, Mike has also worked to launch new businesses at Microsoft and Amazon. A principal in 9 patent applications and contributor to many others, Mike works to find unique ways to disrupt the way things are done. Mike also works as a sponsor and a judge at technology startup events. Mike is currently a Technical Evangelist at Amazon.com.

Robert Williams is the leader of International Expansion for the Amazon Appstore for Android. He received his Bachelor of Science and PhD degrees in organic chemistry and started his professional career at GE Corporate Research in New York where he progressed through a variety of product development and business leadership roles in North America, Europe, and Asia. Robert has been fascinated with the opportunities for mobile computing since he bought a scrap Gavilan laptop (look it up) in 1985 and with help from the users group, restored it to functionality. He moved to Microsoft in 1999 where he helped launch the original Microsoft Tablet PC and managed teams working on various aspects of the Windows mobile PCs and Windows Phone product lines. For the last four years Robert has focused on the user experience and mobile app ecosystem for phones and tablets. In 2012 he joined Amazon to help build a global app developer ecosystem and lead the expansion of Amazon Appstore to international markets.

Chetan Sharma is Founder and President of Chetan Sharma Consulting and is one of the leading strategists in the mobile industry. Executives from wireless companies around the world seek his accurate predictions, independent insights, and actionable recommendations. He has served as an advisor to senior executive management of several Fortune 100 companies in the wireless space and is probably the only industry strategist who has advised each of the top 6 global mobile data operators. He is considered a leading authority on the mobile data technologies and consumer trends. Some of his clients include NTT DoCoMo, Disney, KTF, China Mobile, Toyota, Comcast, Motorola, FedEx, Sony, Samsung, Alcatel Lucent, KDDI, Virgin Mobile, Sprint Nextel, Skype, AT&T Wireless, Reuters, Juniper, Qualcomm, Microsoft, Reliance Infocomm, SAP, Merrill Lynch, American Express, and Hewlett-Packard.

Sylvain Galineau works on standards in Adobe's web engine team. He previously worked on all things CSS in Internet Explorer and likes to dig into all corners of the web platform. He lives in Seattle.

Mack Mckelvey is the CEO and founder of SalientMG, a DC Area marketing and public relations firm specializing in emerging technologies and mobile. Prior to founding Salient, Mack led Millennial Medias global corporate and product marketing, industry relations and communications. In this capacity, she also built Millennial Media’s mobile intelligence capability, which became the cornerstone of the Millennial Media brand, and includes industry-leading reports such as SMART, Mobile Mix and the Mobile Intel Series. She has more than sixteen years of global business-to-business and consumer marketing experience in the mobile technology and media industries.

Prior to Millennial Media, Mack was a senior director of marketing at SIRIUS XM Radio. Before SIRIUS XM, she held senior roles within VeriSign’s global Communications Services’ division, American Management Systems’ global Communications, Media and Entertainment division, British Telecom, and 2nd Century Communications. Prior to her corporate experience, she held senior account positions at Edelman Public Relations and Alexander Communications (now part of Ogilvy PR).

In 2011, she was named to the North American Board of the Interactive Advertising Bureau’s (IAB) Mobile Center of Excellence and the North American Board of the Mobile Marketing Association (MMA); and she is an active participant on numerous committees within both associations. She is a member of the Advertising Women of New York (AWNY); within AWNY, she served as an official mentor in 2011. Mack is also a mobile advisor to Dosomething.org.

Mack is a frequent industry speaker, conference advisor, and awards judge. In July 2012, she was named one of the 21 Most Powerful Women in Mobile Advertising, by Business Insider. She was named one of the Mobile Women to Watch in 2010, by Mobile Marketer; and in 2010, she was a contributing author ofMobile Marketing for Dummies.

Barg is serial entrepreneur with passion for new technology that changes people's lives. He founded Mobomo, a global product development company that builds innovative mobile, web, and glass applications for entrepreneurs, enterprises, and federal government. Barg enjoys “moving at the speed of thought” in bringing new products and companies to life. He was named one of the top 100 Tech Titans by Washingtonian Magazine. Barg is an alumnus of the MindShare CEO Network and enjoys mentoring up-and-coming entrepreneurs. He received Masters in Electrical Engineering from Cornell University.

Robi Ganguly is the CEO of Apptentive, the easiest way for every company with an app to talk with their customers. The Google Ventures backed company works with major app publishers and enables millions of customer conversations. Prior to Apptentive Robi worked at Yahoo! and built WebEx's pricing strategy. when he’s not building Apptentive you can find Robi running, going to live shows, reading, spending time with his friends and on Twitter @rganguly

Peter Hamilton is an entrepreneur, CMO, and musician turned CEO of one of the top ten mobile advertising companies on VentureBeat. Bootstrapped and profitable to 80 people, HasOffers launched MobileAppTracking.com in November of 2011, becoming the industry leader in attribution analytics for mobile apps by early 2013. Raising $9.4MM from Accel Partners in mid 2013 has given us room to further develop and scale our products and expand the business internationally.

Jarah Euston is responsible for supporting Flurry Analytics customers, ensuring they fully leverage Analytics to help drive business and product decisions. Prior to Flurry, Jarah was a strategy consultant at the Boston Consulting Group where she focused on the Technology, Media and Telecom practice. Before BCG, Jarah founded and sold Famous Media, a network of hyperlocal content websites. She began her career as a debt trading analyst with Banc of America Securities. Jarah earned an undergraduate degree in Economics from New York University and an MBA from Wharton.

Brook Riggio is the owner of a thriving app consultancy, and has been professionally training and mentoring budding developers since 2010. This year, he is part of the team that started CodeFellows.org: Seattle's first intensive bootcamp for engineers wanting to learn web & mobile development in just 4 to 8 weeks. His experiences with students (and raising his 4 kids with his wife in Seattle) have taught him much about how learning works in the brain, inspiring deeper research into that topic.

Alfonso de la Nuez is a Co-Founder and Co-CEO at UserZoom, Inc.. Prior to starting UserZoom, he worked for Dell Computers, Icon Medialab (pioneer Web Design and Development agencies from Sweden) and Proxicom. He teaches usability and user-centered design in various universities and academic institutes and is a frequent speaker at conferences. Alfonso also co-founded Xperience Consulting which is the market leader in Spain and one of the most experienced web and mobile usability firms in Europe.

As a member of mobile app user acquisition experts Fiksu from its early startup days, Jo Wightman has guided over 400 clients in building successful app businesses on Android & iOS. She has developed global app marketing campaigns that span all genres of apps from Games to Lifestyle to Finance. Harnessing her extensive client experience, Jo’s efforts are now focused on further advancing Fiksu's optimization technology, especially around social media channels for app marketing. Formally, Jo worked at Boston Consulting Group and has an MBA from Harvard Business School.

Michael Mace is Mobile Strategist at UserTesting.com. A longtime veteran of Silicon Valley, he co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industry’s leading firms. He’s a well-known tech industry speaker, with keynotes at the Apple Worldwide Developer Conference, speeches at conferences including CES and CTIA, and appearances on CNN, BBC, and Bloomberg News.

Michael was vice president of product planning and chief competitive officer at Palm, where he worked closely with app developers, network operators, and mobile phone manufacturers to plan for the future of mobile data. At Apple he held a variety of leadership positions, including director of Mac platform marketing, director of marketing for the Home and Education Division, and director of worldwide Customer & Competitive Analysis. He is the author of Map the Future, a book on planning strategy in fast-changing markets. His blog, Mobile Opportunity, can be found at http://mobileopportunity.blogspot.com.

Stephen Rose is the Sr Marketing Manager for Windows for the US Marketing and Operations organization at Microsoft. He is responsible for tablet marketing, field readiness and Windows deployments. Before joining the US Marketing team, Stephen spent 5 years running IT pro marketing and communications for the Windows Commercial team. Stephen spent 15 years running his own IT consulting company and teaching certification tracks at Cal State Fullerton before he made the move to Seattle and joined Microsoft. Stephen has been a MCT and MCSE since the NT 4.0 days. You can follow Stephen on his personal feed @stephenlrose

Heather Blanchard serves as the director of Wireless Internet Development for CTIA and focuses on spotting emerging trends in wireless and identifying new initiatives for the association to further mobile Internet adoption. Blanchard’s responsibilities include acting as a liaison among CTIA, its members and technology companies as well as engaging the app developer and app storefront communities.

Kyle believes user experience is the key differentiator between digital products. He is on a mission to revolutionize the ways we understand, design, and deliver beautiful experiences to every user.

The benefits and pains of conducting user research and acceptance testing in dynamic, high speed environments led Kyle to cofound YouEye. He felt there could be a better, faster, and more affordable way to involve audiences in product development, and confirm his team developed impactful solutions.

Before YouEye, Kyle was a veteran product manager, engineer, and designer. He accrued experience at six web startups, as well NAVTEQ and NOKIA. In these roles Kyle learned to be a resourceful and creative personality impassioned by multi-disciplinary challenges. Any struggle that forces him to investigate and learn is his creative fuel.